By A.J. Herrington, Forbes on January 1, 2023
As the holiday season draws to a close, many adults who have delved a little too deeply into the holiday festivities decide that a break from alcohol might be a good way to start the new year. Over the past decade, the phenomenon has manifested into Dry January, which challenges participants to abstain from alcoholic beverages during the first month of the year. And as Dry January becomes more popular, cannabis beverages are increasingly providing a buzz without booze for many consumers.
The movement to avoid drinking alcohol during the month of January has steadily grown in popularity since its inception. When Dry January was launched by Alcohol Change UK in 2013, about 4,000 people participated, according to information from the group, and by 2021 the number had climbed to 130,000.
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