5 Hard Truths About Running a Cannabis Business

By Alissa Jubelirer, Rolling Stone on March 21, 2023

Starting a cannabis company is not for the faint of heart — everyone with any experience in the industry knows that now.

WHEN I THINK about my time running Dynamic Jack Cannabis Co. in New Mexico so far, the lyrics of one of my favorite songs by one of my favorite musicians — Coldplay’s Chris Martin — come to mind: “Nobody said it was easy. No one ever said it would be this hard. Oh, take it back to the start.”

I started my cannabis career as the General Counsel of a privately-held cannabis multistate operator in Illinois in 2019. I drank from the firehose for two and half years (which in cannabis is a lifetime); absorbed everything I could about the industry and all its complexities; created a great nationwide network; and thought I knew enough to go out on my own and start a cannabis company.

– Read the entire article at The Rolling Stone.