Cannabis Companies Aren’t Federally Legal — But Can Still Team Up With National Brands

By Julie Weed, Forbes on April 3, 2023

While cannabis legalization isn’t the law of the land yet, some American cannabis companies are already partnering with national brands. Kiva Confections, a maker of cannabis edibles in six states, is partnering with burger chain, Fatburger this month to sell a limited-edition Kiva x Fatburger THC-infused ketchup. Sackville & Co. is partnering with Playboy to make smoking accessories. Green Thumb is partnering with Circle K.

The aim is to get cannabis into the conversation, and a fun, attention-grabbing product like cannabis ketchup fits the bill, said Kiva’s co-Founder Kristi Palmer. The small traditional-looking condiment packet will feature 10mg of THC – one dose of cannabis, and cost $5.

– Read the entire article at Forbes.