By Julie Weed, Forbes on April 3, 2023
While cannabis legalization isn’t the law of the land yet, some American cannabis companies are already partnering with national brands. Kiva Confections, a maker of cannabis edibles in six states, is partnering with burger chain, Fatburger this month to sell a limited-edition Kiva x Fatburger THC-infused ketchup. Sackville & Co. is partnering with Playboy to make smoking accessories. Green Thumb is partnering with Circle K.
The aim is to get cannabis into the conversation, and a fun, attention-grabbing product like cannabis ketchup fits the bill, said Kiva’s co-Founder Kristi Palmer. The small traditional-looking condiment packet will feature 10mg of THC – one dose of cannabis, and cost $5.
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