Google Ads For Cannabis: New Policy Change To Allow Advertising In These States

By Jelena Martinovic, Benzinga on December 27, 2022

Alphabet Inc.’s GOOG -2.09%+ Free Alerts Google opted to kick off 2023 by lifting bans on cannabis advertising in certain parts of the U.S.

“On January 20, 2023, the Dangerous Products and Services and Healthcare and Medicines Google Ads policies will be updated to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico,” the company announced last week.

Google intends to update its advertising policies as part of a deal with an internet and payments compliance company, LegitScript.

– Read the entire article at Benzinga.